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With over 40 years experience in the life and health insurance industry, Bruce specialized in travel insurance and was well known for his attention to detail and his extensive research of the insurance policies’ fine print. He designed proprietary plans for Snowbirds with pre-existing medical conditions who travel extensively outside of Canada providing them with a higher level of quality, safety and certainty. Bruce Cappon strived to improve the travel insurance processes and products from a customer’s perspective and expectation and was in demand as a guest speaker. He had often been requested by media to provide his insight and unbiased opinion on various insurance topics of concern to Canadians and authored many an article on the pitfalls of travel insurance. Bruce advocated for a greater degree of public education and awareness of the downsides of certain policy clauses. He spearheaded an advocacy campaign when he wrote two submissions to the Canadian Council of Insurance Regulators (CCIR).  His first report “Travel Insurance: The Urgent Need For Improved Regulation” was submitted in April 2014 closely followed by his second submission “Contract Voidability, the Urgent Need For Improved Regulations” in May 2015.  Avid year-round hockey player since he was 6 years old, he also loved playing chess and taking long walks with his loyal golden retriever. Bruce enjoyed a robust family life with his wife, three children and beloved dog. He supported a local not-for-profit organization, which rescues, fosters and finds homes for abandoned dogs.